Japan Matcha Market Updates

U.S. Update: Tea (Including Matcha) Exempted from Reciprocal Tariffs — A Great Time to Secure a Japanese Matcha Wholesale Supplier

Dec 18 2025

If you’re an import manager sourcing Japanese matcha wholesale for cafés, bars, and foodservice, a November 2025 U.S. policy update is a positive signal for tea-based products and may improve cost predictability for matcha programs.

This article explains what changed and why it matters, plus how Matcha Wholesale Japan can support reliable bulk matcha sourcing direct from Japan.

What changed in November 2025

The White House announced that certain qualifying agricultural products will no longer be subject to U.S. reciprocal tariffs, and the fact sheet explicitly lists “coffee and tea.”

The change was made through a presidential Executive Order signed by President Donald Trump.

U.S. Customs and Border Protection (CBP) also issued an official update related to agricultural products exempted from reciprocal tariffs.

Why this matters to matcha importers

For import teams buying matcha in bulk, the biggest challenge is often landed-cost volatility that disrupts pricing, purchasing cycles, and menu planning for customers like cafés and bars.

With “tea” listed among exempted agricultural products, many buyers may find it easier to forecast costs and commit to stable wholesale supply for matcha lattes, seasonal beverages, desserts, and bar programs.

Why importers choose Matcha Wholesale Japan

Matcha Wholesale Japan is a members-only B2B platform built for foodservice buyers who need consistency, transparency, and dependable export operations from Japan.

Wholesale-only Japanese matcha for cafés, bars, and beverage brands.
Pay Now: Full payment at checkout (no partial payments).
FedEx shipping only (shipped on our FedEx account).
Shipping paid at checkout: Shipping is calculated and collected when you place the order.
Duties/taxes paid by recipient: Delivered at Place (DAP) terms (not DDP).
Pre-orders supported: Some products may take a few months up to ~6 months before shipping.
Payment methods: Shopify Payments, PayPal, and Payoneer supported.
U.S. food customs: We arrange U.S. food customs procedures on the shipper side.

Next steps (for buyers comparing matcha wholesale suppliers)

If you’re actively looking for a matcha wholesale supplier or reviewing alternatives to your current distributor, these are the fastest steps to move forward: