Japan Matcha Market Updates

Hiroshima Matcha Shortage: Overseas Matcha Boom Tightens Supply in Japan (2025)

Dec 20 2025

Japan’s domestic matcha supply is tightening as overseas demand continues to grow, and tea businesses in Hiroshima are already feeling the impact.

For U.S. cafés importing Japanese matcha, this is an early signal that lead times and wholesale pricing may remain volatile as global demand accelerates.

Key points for U.S. café buyers

Overseas demand for Japanese matcha is rising, and Japan’s domestic market is experiencing tighter availability.
In Hiroshima, tea sellers and confectionery-related businesses are working to secure matcha amid these conditions.
The report features TAGASHIRA CHAHO（田頭茶舗） in Hiroshima Prefecture as one example of a respected regional tea business navigating the current market.
In the article, TAGASHIRA CHAHO（田頭茶舗）—a multi-generation tea company—shares that even long-established Japanese brands are working hard to secure matcha amid tighter supply, while continuing to focus on delivering high-quality tea to customers.

What is happening inside Japan

The report describes how the “overseas matcha boom” is reshaping the supply–demand balance inside Japan, with local businesses adjusting procurement and product planning as availability tightens.

It also highlights how food and dessert makers are adapting—such as reviewing ingredients and product labeling—when matcha becomes harder to secure at stable conditions.

Why this matters to U.S. cafés

When tight supply and procurement pressure become visible within Japan, overseas buyers may also see longer lead times, intermittent out-of-stocks for specific grades, and periodic wholesale price revisions.

For cafés that position matcha as a premium menu item, consistent sourcing and clear communication about authentic Japanese origin will become even more important.